28 Oct Attracting Talented Lawyers
When you look to attract top performing attorneys, especially those with a portable book, you need to answer only one question: Why? Why would it be worth it for them to disrupt their lives, add stress to it, and possibly lose some of their clients? There has to be a compelling reason why someone would go to your firm. And you can start analyzing it by looking at what is DIFFERENT about your firm. Differentiation is the beginning of all sales. Yes, sales. You are selling your advantages and the hope of a better future to someone else. You have to look at what is different about your firm and how that will benefit your prospect on a personal and emotional level.